Step one: make ad buys that will tick off your competitor.
Sen. John McCain has so much spare cash on hand — he collected a record $27 million in July — that the Republican candidate plans to run campaign ads during the networks’ coverage of the Democratic National Convention later this month.
Because Mr. McCain has agreed to accept $84 million in public financing for the general election, the presumptive presidential nominee has only until Sept. 4, when he accepts his party’s nomination, to spend the more than $21 million he has on hand.
“We continue to have record months of fundraising. This is now the fifth month in a row that we have exceeded the month before,” said McCain campaign manager Rick Davis. The candidate’s advertising budget for August is expected to exceed $20 million, he said, and, by the Republican convention, Mr. McCain is on track to spend some $60 million on TV advertising during the whole primary campaign.
I’ll take suggestions for step two….
